Author Archives: In Food

(Almond) milkin’ it: is premium worth the price?

Remember when milk came from cows and the almond’s crowning glory was the Almond Joy bar? Yeah, that was 2010. Between 2011 and 2012, sales of almond milk grew by a whopping 70 percent. That’s — dare we say it — nuts! Fast forward to 2017 and we’re faced with a wall of nut-based milks […]

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Chocolate Peanut Butter Torte

serves 8 Clouds of peanut butter goodness nestled into a rich chocolate shell. Worth. Every. Calorie. Ingredients For crust 1 package (approximately 36) Oreo Cookies, finely crushed 6 tablespoons melted butter ¼ teaspoon salt For filling 2 cups heavy/whipping cream 1 and ½ cups powdered/confectioners’ sugar, divided 1 and ½ cups peanut butter 12 ounces […]

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Your Guide to 2017’s Top Food Trade Shows

  Trade shows can be overwhelming, especially with so many to choose from. We broke down the top trade shows happening this year so you don’t have to: FOODSERVICE 2017 Midwest Foodservice Expo WHEN? March 13 – 15 WHERE? Milwaukee, WI WHO? 7,600 buyers from over 19 states, representing restaurants, large-scale dining, bakery, catering, hotel, […]

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3 reasons we’re INto the Krusteaz website

Happy Pancake Day! This comfort-food holiday had us pouring over a full-stack of pancake-related marketing goodness. In all our research, the Krusteaz foodservice website caught our attention. Here are three reasons we’re INto their website: 1. It’s responsive. Being responsive allows the page layout to adapt to the size of a user’s screen. Here, the content […]

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Cherry Almond Baked Alaska

This recipe may seem intimidating in length and steps. The beauty is that you can build any combination of ice cream, filling and cake for an impressive dessert. Included are the cake and filling recipes shown, however any brownie or cake can be used as the base, and the filling can be a frosting, preserve, […]

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Raising the (chocolate) bar. Which brand are we sweet on?

Chocolate: It’s a Valentine’s Day must! But which brand you gift your sweetheart is crucial. In our latest blind taste test, we tried four brands of dark chocolate, all hovering around 70 percent cocoa. The Criteria 70-72% cocoa Between $3.00 and $4.00 3-3.5 oz. Ghirardelli Taste and appearance We all agreed that Ghirardelli had an […]

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12 Days of Holiday Food Packaging

As a food marketing agency, it’s hard for us not to ooh and ahh over some of the festive packages we see hit the shelves this time of year. Join us as we find and discuss the packaging for 12 food products dressed in holiday style. Day 12: Land O’Lakes Eggnog Our Notes We couldn’t wrap […]

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Ditch-the-Can Green Bean Casserole

A fresh take on a holiday classic sure to impress the foodies at your table.   Ingredients 1/4 lb. bacon 2 Tbsp. unsalted butter 1 Tbsp. vegetable oil 1/2 cup yellow onion, diced 1/4 cup shallots, diced 1 pound crimini mushrooms, chopped 1/2 tsp. fresh thyme leaves 2 cloves garlic, minced Sea Salt Ground black […]

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5 ingredients for a great creative brief

It’s the bane of most marketers, but generating an inspiring creative brief doesn’t need to be a painful or time-consuming process. Sure, agencies love information, but less can be more if it’s the right information. In addition to the basics like identifying your target audience and overall budget, these are the 5 things we look […]

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Which gravy are we inviting over for Thanksgiving dinner?

Between the turkey, the stuffing and the green bean casserole, who has time to fuss with gravy? Sometimes you need a shortcut. In our recent blind taste test, we tried three store-bought gravies on a mission to find our favorite. Heinz Taste and appearance: Heinz offered a robust, herbal flavor. The light color was appealing, […]

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