Author Archives: In Food

Cherry Almond Baked Alaska

This recipe may seem intimidating in length and steps. The beauty is that you can build any combination of ice cream, filling and cake for an impressive dessert. Included are the cake and filling recipes shown, however any brownie or cake can be used as the base, and the filling can be a frosting, preserve, […]

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Raising the (chocolate) bar. Which brand are we sweet on?

Chocolate: It’s a Valentine’s Day must! But which brand you gift your sweetheart is crucial. In our latest blind taste test, we tried four brands of dark chocolate, all hovering around 70 percent cocoa. The Criteria 70-72% cocoa Between $3.00 and $4.00 3-3.5 oz. Ghirardelli Taste and appearance We all agreed that Ghirardelli had an […]

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12 Days of Holiday Food Packaging

As a food marketing agency, it’s hard for us not to ooh and ahh over some of the festive packages we see hit the shelves this time of year. Join us as we find and discuss the packaging for 12 food products dressed in holiday style. Day 12: Land O’Lakes Eggnog Our Notes We couldn’t wrap […]

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Ditch-the-Can Green Bean Casserole

A fresh take on a holiday classic sure to impress the foodies at your table.   Ingredients 1/4 lb. bacon 2 Tbsp. unsalted butter 1 Tbsp. vegetable oil 1/2 cup yellow onion, diced 1/4 cup shallots, diced 1 pound crimini mushrooms, chopped 1/2 tsp. fresh thyme leaves 2 cloves garlic, minced Sea Salt Ground black […]

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5 ingredients for a great creative brief

It’s the bane of most marketers, but generating an inspiring creative brief doesn’t need to be a painful or time-consuming process. Sure, agencies love information, but less can be more if it’s the right information. In addition to the basics like identifying your target audience and overall budget, these are the 5 things we look […]

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Which gravy are we inviting over for Thanksgiving dinner?

Between the turkey, the stuffing and the green bean casserole, who has time to fuss with gravy? Sometimes you need a shortcut. In our recent blind taste test, we tried three store-bought gravies on a mission to find our favorite. Heinz Taste and appearance: Heinz offered a robust, herbal flavor. The light color was appealing, […]

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Food shows: 5 tips for success

If you’re like many food companies, trade shows are an important part of your marketing mix. Make sure you’re getting the maximum value for your investment with these 5 easy tips: 1. Plan for success Trade shows are a marketing tactic, no different from an email or ad campaign. Yet many marketers are vigilant about […]

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S’more Brownie Cheesecake Skillets

There’s something about these adorable mini cast iron skillets that make for impressive individual desserts. With brownie as a base, you can create endless ooey, gooey combinations. Here are a few of our favorite ideas: Chunks of creamy cheesecake, strawberry sauce and a dollop of fresh whipped cream A scoop of coffee gelato, drizzled with […]

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Which popcorn is Netflix binge-worthy?

Recently, there has been a resurgence in popularity of movie-viewers’ favorite snack. With sales nearly doubling between 2014 and 2015 (expected to reach $12 billion by 2020), and new products seeming to “pop” up everyday, popcorn is more cinematic than ever. Keeping in mind that not all kernels are created equal, we set out on a mission to […]

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Packaging we’re INto

There’s nothing we love more than a great packaging redesign, especially when it’s a redesign of a food product! We had the privilege of working with E&C’s Snacks, a Minneapolis-based cookie company, recently designing their logo, packaging design and tagline. Here are three recent package redesigns that we love. Blue Bunny The bunny is back, […]

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