Author Archives: Lori Gerdts

Food photography: is it worth the investment?

Photographs and video play an important role in marketing. They are powerful, engaging communication tools when used appropriately¬†and¬†can deliver visual solutions, inspiration and ownable branding faster than any other medium. The problem? Commercial photography is an investment, and with traditionally lean food marketing budgets, the ROI is often questioned and value expectations are higher than […]

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