Build food sales in 45 seconds or less.

With over 600,000 restaurants in the U.S., it’s virtually impossible for a food manufacturer to call on more than a small fraction – even with a robust direct or broker sales force. And with a typical sales call costing around $400, it’s imperative to find cost-effective ways to reach highly profitable independent operators. That’s where video can come into play. Here are just a few stats to show the power of video in your B2B marketing mix:

  • More than 70% of B2B buyers view video product demonstrations before making a purchase.1
  • A video on a B2B landing page can increase conversion by 80%2
  • 48% of B2B buyers use their smartphone to watch video3

Whether you’re using video to introduce a new product (such as our Yoplait® SmoothiePro example below), or using it to show new uses for a mature product category (such as our Marzetti® Dressing example), it can be a powerful way to extend the reach of your salesforce.

A single video can be leveraged in multiple ways to drive engagement and sales — from paid and social media, to your website, tradeshows, e-mails and blog posts.

Introducing Smoothie Pro

Sauceibilities

Interested in exploring videos for your business? Contact anita@infoodmktg.com

 

1 IT Business Edge

2 Demand Metric B2B Video Marketing Benchmark and Best Practices Report, 2014

3 EMarketer, 2014

This entry was posted in Uncategorized. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*
*