Category Archives: Brand Test

Brand Test

You are standing in the aisle at your favorite bulk supermarket, co-op or grocer and you have three, four, maybe five different brands of the same product to choose from. Which do you pick? Let us help you.

Every month we perform a brand test where we “test” three different brands of popular products: cheese, frozen pizza, brownies, ice cream, wine, etc. It’s a tough job – but somebody has to do it. Usually we pick a local, generic and national brand and examine their brand style, positioning, packaging and then, of course – taste.

Is Honeycrisp Your Go-To Minnesota Apple? Discover Our Favorite.

Minnesota is home to many delicious varieties of apples, so we narrowed it down to three of our favorites: Honeycrisp, Sweet Tango, and Zestar. Of course we all thought Honeycrisp would be the winner, but we may have discovered a new favorite… The Contestants: Honeycrisp Cost: $2.99/lb. Appearance and taste: Honeycrisps were light red with […]

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Does Organic Lemonade Taste Better?

The July heat is in full force, and one of the best ways to cool down is with a refreshing glass of lemonade. Which brand should you use to cool off while sitting in the sun? In our recent blind taste test, we put three lemonades to the test to see which we deem the […]

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Vanilla Ice Cream: Is Premium Worth The Price?

Summer and ice cream go hand-in-hand, but which brand is most cone-worthy? In our latest blind taste test, we tested three vanilla ice cream brands of varying price points to see if a premium brand is worth the extra cost. The Contestants: Häagen-Dazs – $0.28/fluid ounce Edy’s – $0.13/fluid ounce Kemps – $0.07/fluid ounce The […]

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Butter’s Back!

Great news! With the growing focus on real ingredients, butter is making a big comeback in the food world—and the one you choose can have a big impact on taste. In our brand test, we found out which one is worthy of your bread! The Contestants: Land O’ Lakes – $4.79 for 4 sticks Essential […]

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Which peanut butter are we nutty for?

In honor of National Peanut Butter Day on January 24th, we set out to find the best one for your future sandwiches. The winner was very smooth, spreadable, and had a rich taste, sure to please any peanut butter lover. The Contestants: Essential Everyday – $1.99 at 11¢/ounce Skippy – $1.99 at 12¢/ounce Jif – […]

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What pre-made stuffing should you buy for Thanksgiving?

The answer may surprise you… As we rapidly approach the holiday season, it’s time to start planning for the great American feast: Thanksgiving dinner. One of the most popular sides for the big meal is stuffing. Some may choose to make it from scratch, while others prefer to purchase pre-made stuffing. In our latest brand […]

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Which Bacon Brand is Best?

With the bacon trend continuing to sizzle, the IN Food Marketing & Design team set out on a difficult journey to determine which bacon brand is best. We compared the applewood smoked thick cut bacon from Hormel, Farmland, Nueske’s and Pure Farms in a blind taste test. Before cooking, we examined strips and noted that […]

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Brand Test: Liquid Water Enhancers

Liquid water enhancers have become increasingly popular as a way to customize water flavor without adding calories or sugar. These products offer consumers a high level of product control because they are able to choose not only the desired product flavor, but also the strength of flavor by adding the preferred number of drops to […]

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Who makes the best microwave popcorn?

As the weather gets cooler here in Minneapolis, people will begin to spend more nights in with blankets, movies and popcorn. Many people have their go-to microwave popcorn style and brand, but in our latest brand test we set out to discover the best microwave popcorn. The Butter-Flavored Contestants: Act II Orville Redenbacher Cub Brand […]

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Ranch Dressing Brand Taste Test

We compared the flavor and packaging of 4 different ranch dressings from Hidden Valley, Kraft, Litehouse and Marzetti. In our blind taste test, we tried each ranch dressing with carrots, and then the battle began! This was the most contested brand test we have had in a long time. The IN crew simply could not […]

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