Category Archives: Current Obsessions

Current Obsessions

We have an insatiable appetite for all of the following trends & industry insights:

From flavored cottage cheese to spiralized veggies, here’s a look at the five new food products we’re INto.

Chowza Chowza brings a fresh take on the childhood classic — puppy chow! With a crisp bite and indulgent flavor, this Minneapolis-based company offers flavors such as Classic Peanut Butter Chocolate, Mint Chocolate and Butterscotch. At the moment, Chowza is sold exclusively online. Image source: The Dieline   Veggie Noodle Co. Veggie Noodle Co. adds […]

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12 Days of Holiday Food Packaging

As a food marketing agency, it’s hard for us not to ooh and ahh over some of the festive packages we see hit the shelves this time of year. Join us as we find and discuss the packaging for 12 food products dressed in holiday style. Day 12: Land O’Lakes Eggnog Our Notes We couldn’t wrap […]

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Packaging we’re INto

There’s nothing we love more than a great packaging redesign, especially when it’s a redesign of a food product! We had the privilege of working with E&C’s Snacks, a Minneapolis-based cookie company, recently designing their logo, packaging design and tagline. Here are three recent package redesigns that we love. Blue Bunny The bunny is back, […]

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Food packaging we love.

What takes food packaging from good to great? It’s so much more than beautiful graphics, typography and photography. Great food packaging tells a story from the shelf that evokes an emotional response from buyers. Here are three examples that do just that: Potter’s Crackers: The beauty of this packaging is in its simplicity. Less can […]

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Mmm… morels!

IN’s Creative Director, Lori Gerdts, is taking over the blog today to share a few of her favorite morel recipes. Enjoy!   The hunt for these little woodsy gems is a special as the mouthwatering treat they make. From a simple sauté to savory sauces they are sensational. Here are my two of favorite ways […]

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2015 Winter Fancy Food Show: Trends and highlights

There’s no place like the Fancy Food show to see the hottest trends in specialty foods since many of these will eventually be mainstream in both retail and foodservice. Here are a few of the trends we spotted in San Francisco: Nuts for coconut From top billing as a snack ingredient, to coconut sugar and […]

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Customization Can Build Strong Emotional Connections

The pinnacle of success for any brand is to build a deep, emotional connection with its customers. Coke did this over the summer by tapping into the most unique and personal thing their consumers possess: their name. Coca-Cola’s wildly successful “Share a Coke” campaign labeled bottles with 250 different names along with various terms such […]

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Great Video from The Cheerios Effect – Canada

Many of you will remember the turmoil surrounding a Cheerios ad featuring an interracial couple and their (adorable) daughter that aired last year. In response to the controversy, General Mills aired it again during the Super Bowl—doubling down on their commitment to showing real families in their ads. Since that episode, we’ve been watching to […]

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Lori’s Delicious Bacon Jam Recipe

After our bacon brand test, we convinced our talented Creative Director and Team Chef, Lori, to whip up her famous bacon jam recipe for the team—and even better, we asked her to share the recipe with all of you! We love it on everything, but especially tangy goat cheese, turkey sandwiches, rosemary crackers and spoons. […]

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2014 Click for LUNCH

To help combat child hunger this summer, IN Food Marketing & Design is proud to kick off the 4th annual Click for LUNCH! campaign to raise awareness for Second Harvest Heartland’s Summer Food Service Program. Nearly 40% of children in Minnesota’s public schools depend on the free or reduced-cost meals they receive during the school year. As schools […]

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