Category Archives: IN or Out?

IN or OUT?

Our take on everything from products to restaurants, trends to events – it’s all either IN or OUT.

Our Best At Work Playlists

What’s IN our earbuds? Here are a few of our favorite playlists to listen to while we’re chipping away. Caroline, Copywriter: “I listen to the Spotify Orchestra: Cello playlist a lot at work because it doesn’t have words, which can be difficult when I’m writing. Often, I’ll play this on shuffle and test myself to […]

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A growing movement: plant-based dining

Recently, we’ve noticed that many people are turning to plant-based diets in an effort to reduce their carbon footprint. From flexitarian to vegan, we’re digging into how (and why) people adopt different lifestyles to lessen their impact on the environment. Plus, as card-carrying food industry buffs, we’ve got the inside scoop on why incorporating more […]

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Making Food Connections

About Food Connections: Food Connections is a Twin Cities group of food professionals who meet 4-6 times per year to network, exchange industry knowledge and expand their own capabilities through trusted partnerships. We sat down with Anita Nelson, president/owner of IN Food Marketing & Design and Food Connections founder to learn more about how and […]

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Food packaging we love.

What takes food packaging from good to great? It’s so much more than beautiful graphics, typography and photography. Great food packaging tells a story from the shelf that evokes an emotional response from buyers. Here are three examples that do just that: Potter’s Crackers: The beauty of this packaging is in its simplicity. Less can […]

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Customization Can Build Strong Emotional Connections

The pinnacle of success for any brand is to build a deep, emotional connection with its customers. Coke did this over the summer by tapping into the most unique and personal thing their consumers possess: their name. Coca-Cola’s wildly successful “Share a Coke” campaign labeled bottles with 250 different names along with various terms such […]

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Subscription Snack Boxes

Snacking just got easier. Through new subscription snack box services like graze, NatureBox, and Nibblr, healthy, portion-controlled snacks are delivered on a recurring basis to your home or office.  Snack box services provide subscribers with a convenient and personalized variety of snacks to enjoy between meals and on-the-go. It’s a new way to think about […]

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2012 Wrap-Up & 2013 Food Trends

Out with the old, IN with the new! With 2013 under way, it’s time to wrap up our 2012 predictions and project what the new year might bring with it. In 2012 the world saw a new food trend pop up almost every day, and with constant tweeting, blogging and pinteresting, we were able to […]

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Candy We Hate

IN Food Marketing & Design loves candy! We eat a fair amount of chocolate, Riesens, Australian licorice and other goodies at work. A sweet treat makes any meeting more fun because, well, candy is so yummy! Except for when it’s not. Let’s face it, not all candy was created equal. In fact, some candy is so […]

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Where’s the Beef?

By now we’re all aware of the pink slime epidemic.  You know, the one where processing companies add parts of an animal that are less desirable to eat, resulting in a lovely hue of that pretty carnation pink colored slop that they like to call “meat”. But that’s not the only scary substance being added […]

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Top 5 Restaurant Trends

Trends…always changing, always tasty.  Being the foodies we are, we’ve noticed a few new patterns popping up on restaurant menus.  We collectively decided that eggs, grains, greens, coconut water and oysters are among the top restaurant trends. Eggs:  No longer just a breakfast staple, eggs have left the chicken coop and have started to arrive […]

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