Category Archives: Marketing Tips

Navigating Trade Show Season 2018

Tradeshows can be expensive and overwhelming, but they are also an excellent marketing opportunity. If you’re on the fence about participating, read on! We’re laying out the reasons trade shows could be advantageous for you, tips to make your show a success, and a list of upcoming shows where you can make your splash in […]

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A growing movement: plant-based dining

Recently, we’ve noticed that many people are turning to plant-based diets in an effort to reduce their carbon footprint. From flexitarian to vegan, we’re digging into how (and why) people adopt different lifestyles to lessen their impact on the environment. Plus, as card-carrying food industry buffs, we’ve got the inside scoop on why incorporating more […]

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Making Food Connections

About Food Connections: Food Connections is a Twin Cities group of food professionals who meet 4-6 times per year to network, exchange industry knowledge and expand their own capabilities through trusted partnerships. We sat down with Anita Nelson, president/owner of IN Food Marketing & Design and Food Connections founder to learn more about how and […]

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The Lowdown on Pizza Expo 2018

Pizza Expo 2018 in Las Vegas was one for the books – walking between booths with increasingly full bellies and slightly less-full wallets (what’s a trip to Vegas without a round of video poker?) we kept our eyes peeled for the very latest trends in pizza. Here’s what we saw…er, tasted: Get on board with […]

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B2B Social Media Do’s and Don’ts

With over 20 years of foodservice marketing under our belt, we know a thing or two about the B2B space here at IN Food. And, as social media plays such an enormous role in marketing and brand awareness today, we would be remiss not to share some of our tips, tricks and trade secrets. Here […]

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This iconic American dessert gets a restaurant-ready, deep-fried facelift

The Twinkie™ – in all its creamy, cakey goodness – has been the quintessential American treat since the Great Depression. New for 2017, however, is the Deep Fried Twinkie, because even with the increasing popularity of healthier, more wholesome menu items (did someone say Acai Berry Smoothie Bowl?), restaurant-goers will always have a soft spot […]

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Ice Cream Social: 7 Things Learned From Halo Top’s Social Media Success

Founded in 2011 in Justin Woolverton’s kitchen, Halo Top is a low-calorie, high-protein ice cream made with natural ingredients. Originally available in just four flavors, Halo Top has expanded to a whopping 17 varieties. Between 2015 and 2016, the company’s sales increased 2,500 percent, or just shy of $66 million. The product was available at […]

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Food photography: is it worth the investment?

Photographs and video play an important role in marketing. They are powerful, engaging communication tools when used appropriately and can deliver visual solutions, inspiration and ownable branding faster than any other medium. The problem? Commercial photography is an investment, and with traditionally lean food marketing budgets, the ROI is often questioned and value expectations are higher than […]

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Beyond email: 5 proven ways to engage your customers

You’ve invested in a marketing automation platform, honed your list and perfected your process for deploying emails on a regular basis. Now all you need to do is sit back and watch the sales roll in, right? Not so fast. While email is an effective way to communicate directly with your customers, it shouldn’t be […]

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5 ingredients for a great creative brief

It’s the bane of most marketers, but generating an inspiring creative brief doesn’t need to be a painful or time-consuming process. Sure, agencies love information, but less can be more if it’s the right information. In addition to the basics like identifying your target audience and overall budget, these are the 5 things we look […]

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