Category Archives: Marketing Tips

This iconic American dessert gets a restaurant-ready, deep-fried facelift

The Twinkie™ – in all its creamy, cakey goodness – has been the quintessential American treat since the Great Depression. New for 2017, however, is the Deep Fried Twinkie, because even with the increasing popularity of healthier, more wholesome menu items (did someone say Acai Berry Smoothie Bowl?), restaurant-goers will always have a soft spot […]

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Ice Cream Social: 7 Things Learned From Halo Top’s Social Media Success

Founded in 2011 in Justin Woolverton’s kitchen, Halo Top is a low-calorie, high-protein ice cream made with natural ingredients. Originally available in just four flavors, Halo Top has expanded to a whopping 17 varieties. Between 2015 and 2016, the company’s sales increased 2,500 percent, or just shy of $66 million. The product was available at […]

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Food photography: is it worth the investment?

Photographs and video play an important role in marketing. They are powerful, engaging communication tools when used appropriately and can deliver visual solutions, inspiration and ownable branding faster than any other medium. The problem? Commercial photography is an investment, and with traditionally lean food marketing budgets, the ROI is often questioned and value expectations are higher than […]

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Beyond email: 5 proven ways to engage your customers

You’ve invested in a marketing automation platform, honed your list and perfected your process for deploying emails on a regular basis. Now all you need to do is sit back and watch the sales roll in, right? Not so fast. While email is an effective way to communicate directly with your customers, it shouldn’t be […]

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5 ingredients for a great creative brief

It’s the bane of most marketers, but generating an inspiring creative brief doesn’t need to be a painful or time-consuming process. Sure, agencies love information, but less can be more if it’s the right information. In addition to the basics like identifying your target audience and overall budget, these are the 5 things we look […]

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Food shows: 5 tips for success

If you’re like many food companies, trade shows are an important part of your marketing mix. Make sure you’re getting the maximum value for your investment with these 5 easy tips: 1. Plan for success Trade shows are a marketing tactic, no different from an email or ad campaign. Yet many marketers are vigilant about […]

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