Category Archives: Uncategorized

Food styling: then & now

Last month, we touched on the important role that photography plays in food marketing. But, let’s rewind a few steps to consider the magic that happens before food even makes it in front of a camera. What—or better yet, who—makes a dish go from ordinary to drool-worthy? The answer: food stylists. They are the nimble […]

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American Cheese Taste Test

In the spirit of #GrilledCheeseMonth, it is only fitting that we pay homage to our very first brand test–American cheese slices. Neither glamourous nor gourmet, and actually not a cheese at all, but a “cheese food,” rather, American cheese is a staple. Admit it, we’ve all had it at one time or another, whether it […]

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(Almond) milkin’ it: is premium worth the price?

Remember when milk came from cows and the almond’s crowning glory was the Almond Joy bar? Yeah, that was 2010. Between 2011 and 2012, sales of almond milk grew by a whopping 70 percent. That’s — dare we say it — nuts! Fast forward to 2017 and we’re faced with a wall of nut-based milks […]

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Chocolate Peanut Butter Torte

serves 8 Clouds of peanut butter goodness nestled into a rich chocolate shell. Worth. Every. Calorie. Ingredients For crust 1 package (approximately 36) Oreo Cookies, finely crushed 6 tablespoons melted butter ¼ teaspoon salt For filling 2 cups heavy/whipping cream 1 and ½ cups powdered/confectioners’ sugar, divided 1 and ½ cups peanut butter 12 ounces […]

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Your Guide to 2017’s Top Food Trade Shows

  Trade shows can be overwhelming, especially with so many to choose from. We broke down the top trade shows happening this year so you don’t have to: FOODSERVICE 2017 Midwest Foodservice Expo WHEN? March 13 – 15 WHERE? Milwaukee, WI WHO? 7,600 buyers from over 19 states, representing restaurants, large-scale dining, bakery, catering, hotel, […]

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3 reasons we’re INto the Krusteaz website

Happy Pancake Day! This comfort-food holiday had us pouring over a full-stack of pancake-related marketing goodness. In all our research, the Krusteaz foodservice website caught our attention. Here are three reasons we’re INto their website: 1. It’s responsive. Being responsive allows the page layout to adapt to the size of a user’s screen. Here, the content […]

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Build food sales in 45 seconds or less.

With over 600,000 restaurants in the U.S., it’s virtually impossible for a food manufacturer to call on more than a small fraction – even with a robust direct or broker sales force. And with a typical sales call costing around $400, it’s imperative to find cost-effective ways to reach highly profitable independent operators. That’s where […]

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Tomato, tomahto…which boxed soup gets our vote?

What’s a grilled cheese sandwich without its best sidekick: a steaming bowl of creamy tomato soup? With so many great boxed brands to choose from, we set out to find the one that gets our INdorsement.   The Contestants: Trader Joe’s Organic Creamy Tomato Soup Cost: $0.08/oz. Appearance and taste: This soup had a lighter […]

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Programmatic media 101

As consumers, we may find programmatic media a little creepy. After all, who wants a pair of shoes you’ve been ogling to taunt you on every subsequent website you visit? But as marketers, the benefits and advantages of programmatic media are hard to ignore. Here are a few things you need to know about it: […]

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Leverage content marketing to drive B2B food sales

Content marketing is the technique of creating and distributing relevant, consistent content with the goal of attracting customers and driving profitable action. So what are the best ways to get started if you don’t have a plan in place? 1. Employ a range of tactics: An effective strategy requires a mix of different tactics that […]

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