Category Archives: Uncategorized

Why Giving Back is Part of Our Business Model

Food is our passion and our expertise, but it should never be our unique privilege. At IN Food Marketing & Design we believe good business includes social responsibility. That’s why we invest a portion of our time, money and energy in combatting problems like food insecurity, poverty, illness and unnecessary food waste in our community. […]

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10 Takeaways from 2017: The IN Food Annual Roundup

From the value of programmatic advertising to the wonders of the 21st century (have you tried Slack?!) to activating latent badassery in our office, here are 10 things we’ve learned in 2017. 1. Social media is a great place to test new creative ideas. Trying to decide between two versions of a headline? Two different […]

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Food Connections: Happy Hour Edition

There are Happy Hours…and then there are Food Connections Happy Hours. Voluntarily or not, you’ve probably attended a version of the former: pre-packaged cheese platters, mediocre wine served in plastic cups with a side of stilted conversation. Sound familiar? It’s no secret that happy hour networking events range from mildly enjoyable (on a good day) […]

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IN Food donates almost 5000 meals through Click for L.U.N.C.H.

We are thrilled to announce that our 7th annual Click for L.U.N.C.H campaign was a success. We received enough clicks to donate 4,830 meals to Second Harvest Heartland’s Summer Food Service Program — that’s 1,800 more meals than last year! A huge thank you to everyone who participated in this year’s campaign. During the school […]

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Click for L.U.N.C.H. 2017

To help combat child hunger this summer, IN Food Marketing & Design is proud to kick off the 7th annual Click for L.U.N.C.H! Campaign to raise awareness for Second Harvest Heartland’s Summer Food Service Program. Last year we were able to donate 3,030 meals – this year we hope to donate 10,000. For every person that visits infoodmarketing.com/click-lunch […]

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Food styling: then & now

Last month, we touched on the important role that photography plays in food marketing. But, let’s rewind a few steps to consider the magic that happens before food even makes it in front of a camera. What—or better yet, who—makes a dish go from ordinary to drool-worthy? The answer: food stylists. They are the nimble […]

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Your Guide to 2017’s Top Food Trade Shows

  Trade shows can be overwhelming, especially with so many to choose from. We broke down the top trade shows happening this year so you don’t have to: FOODSERVICE 2017 Midwest Foodservice Expo WHEN? March 13 – 15 WHERE? Milwaukee, WI WHO? 7,600 buyers from over 19 states, representing restaurants, large-scale dining, bakery, catering, hotel, […]

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3 reasons we’re INto the Krusteaz website

Happy Pancake Day! This comfort-food holiday had us pouring over a full-stack of pancake-related marketing goodness. In all our research, the Krusteaz foodservice website caught our attention. Here are three reasons we’re INto their website: 1. It’s responsive. Being responsive allows the page layout to adapt to the size of a user’s screen. Here, the content […]

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Build food sales in 45 seconds or less.

With over 600,000 restaurants in the U.S., it’s virtually impossible for a food manufacturer to call on more than a small fraction – even with a robust direct or broker sales force. And with a typical sales call costing around $400, it’s imperative to find cost-effective ways to reach highly profitable independent operators. That’s where […]

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Tomato, tomahto…which boxed soup gets our vote?

What’s a grilled cheese sandwich without its best sidekick: a steaming bowl of creamy tomato soup? With so many great boxed brands to choose from, we set out to find the one that gets our INdorsement.   The Contestants: Trader Joe’s Organic Creamy Tomato Soup Cost: $0.08/oz. Appearance and taste: This soup had a lighter […]

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