Category Archives: Uncategorized

Programmatic media 101

As consumers, we may find programmatic media a little creepy. After all, who wants a pair of shoes you’ve been ogling to taunt you on every subsequent website you visit? But as marketers, the benefits and advantages of programmatic media are hard to ignore. Here are a few things you need to know about it: […]

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Leverage content marketing to drive B2B food sales

Content marketing is the technique of creating and distributing relevant, consistent content with the goal of attracting customers and driving profitable action. So what are the best ways to get started if you don’t have a plan in place? 1. Employ a range of tactics: An effective strategy requires a mix of different tactics that […]

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5 ways B2B food marketing is different than B2C

As food marketers, it’s critical to understand the potential challenges and opportunities each sales channel brings. Here are 5 ways the B2B channel varies from B2C, and how you can leverage the difference for maximum success in foodservice. 1. Sales volume: When you think about an individual consumer in the B2C world, the transaction size […]

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The highlights of our 20-year anniversary celebration

We were thrilled to host our 20-year anniversary celebration on March 20th with clients, friends, family and business associates.  As part of our celebration, we asked attendees for non-perishable food donations in honor of Minnesota Food Share Month. Thanks to everyone’s generosity, we gathered an overwhelming amount of food and donated it to the Neighborhood […]

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2015 Winter Fancy Food Show: Trends and highlights

There’s no place like the Fancy Food show to see the hottest trends in specialty foods since many of these will eventually be mainstream in both retail and foodservice. Here are a few of the trends we spotted in San Francisco: Nuts for coconut From top billing as a snack ingredient, to coconut sugar and […]

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3 Ideas to Improve Your Email Marketing

Our Interactive/Graphic Designer, Alyssa, recently attended The Email Design Conference in Boston. She came back energized and bursting with cutting-edge email marketing strategies and ideas, so naturally we wanted to share a few of these with you! Below are three simple takeaways to improve your email marketing:  1. Chain of Commitment Think of an email […]

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Made to Stick Part 3: Story

Messages are stickier when they exist as a story. Stories are most successful when the product is integral and it is difficult to tell the story without mentioning the product. The “Puppy Love” ad that Budweiser showed in this year’s Super Bowl provides an interesting example. In this story, Budweiser relies heavily on the association […]

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Made to Stick Part 2: Emotion

According to Made to Stick, ideas are “stickier” when they evoke an emotion. When a strong emotion is attached to an ad, individuals are likely to spend more time thinking about it. The goal of an ad focused on emotion is not only to make viewers care, but to encourage them to further share the […]

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Made to Stick Part 1: Simple

In Made to Stick, the first principle of stickiness is simplicity. Simplicity is about finding the most critical essence of an idea, essentially its core. Honeymaid highlights this principle in their recent ad, “This is Wholesome”.  The ad depicts non-traditional families that are multi-racial, composed of same-sex parents, and single parents amongst other differences. In […]

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How to Make Your Message Stick

What sets a successful message apart? According to Chip and Dan Heath the answer lies in the power of persuasive communication. In Made to Stick: Why Some Ideas Survive and Others Die, the authors suggest that the key to idea success is to make the message “sticky”. The framework that the Heaths identify pinpoints 6 […]

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