Tag Archives: b2b

Leverage content marketing to drive B2B food sales

Content marketing is the technique of creating and distributing relevant, consistent content with the goal of attracting customers and driving profitable action. So what are the best ways to get started if you don’t have a plan in place? 1. Employ a range of tactics: An effective strategy requires a mix of different tactics that […]

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5 ways B2B food marketing is different than B2C

As food marketers, it’s critical to understand the potential challenges and opportunities each sales channel brings. Here are 5 ways the B2B channel varies from B2C, and how you can leverage the difference for maximum success in foodservice. 1. Sales volume: When you think about an individual consumer in the B2C world, the transaction size […]

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