Tag Archives: b2c

5 ways B2B food marketing is different than B2C

As food marketers, it’s critical to understand the potential challenges and opportunities each sales channel brings. Here are 5 ways the B2B channel varies from B2C, and how you can leverage the difference for maximum success in foodservice. 1. Sales volume: When you think about an individual consumer in the B2C world, the transaction size […]

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