Tag Archives: design

Packaging we’re INto

There’s nothing we love more than a great packaging redesign, especially when it’s a redesign of a food product! We had the privilege of working with E&C’s Snacks, a Minneapolis-based cookie company, recently designing their logo, packaging design and tagline. Here are three recent package redesigns that we love. Blue Bunny The bunny is back, […]

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Customization Can Build Strong Emotional Connections

The pinnacle of success for any brand is to build a deep, emotional connection with its customers. Coke did this over the summer by tapping into the most unique and personal thing their consumers possess: their name. Coca-Cola’s wildly successful “Share a Coke” campaign labeled bottles with 250 different names along with various terms such […]

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