Tag Archives: food marketing

Packaging we’re INto

There’s nothing we love more than a great packaging redesign, especially when it’s a redesign of a food product! We had the privilege of working with E&C’s Snacks, a Minneapolis-based cookie company, recently designing their logo, packaging design and tagline. Here are three recent package redesigns that we love. Blue Bunny The bunny is back, […]

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5 ways B2B food marketing is different than B2C

As food marketers, it’s critical to understand the potential challenges and opportunities each sales channel brings. Here are 5 ways the B2B channel varies from B2C, and how you can leverage the difference for maximum success in foodservice. 1. Sales volume: When you think about an individual consumer in the B2C world, the transaction size […]

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The Top 5 Marketing Mistakes Food Companies Make

As a food marketing agency, we work with a wide variety of food companies from start-ups to Fortune 500 corporations. Here are a few common food marketing mistakes we’ve seen in the past 18 years: 1.    Marketing without a plan. Many companies execute one-off marketing tactics, throwing ideas against the wall to see what sticks. […]

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Is Nutella Good for You?

The New York Times recently published a story about Columbia students stealing Nutella from campus dining services, who was caught in the struggle between offering brands students love and running a profitable business. The school was losing thousands of dollars weekly due to Nutella theft. The saga sounds far from over, but it got us […]

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