Tag Archives: marketing

Leverage content marketing to drive B2B food sales

Content marketing is the technique of creating and distributing relevant, consistent content with the goal of attracting customers and driving profitable action. So what are the best ways to get started if you don’t have a plan in place? 1. Employ a range of tactics: An effective strategy requires a mix of different tactics that […]

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Customization Can Build Strong Emotional Connections

The pinnacle of success for any brand is to build a deep, emotional connection with its customers. Coke did this over the summer by tapping into the most unique and personal thing their consumers possess: their name. Coca-Cola’s wildly successful “Share a Coke” campaign labeled bottles with 250 different names along with various terms such […]

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Is Nutella Good for You?

The New York Times recently published a story about Columbia students stealing Nutella from campus dining services, who was caught in the struggle between offering brands students love and running a profitable business. The school was losing thousands of dollars weekly due to Nutella theft. The saga sounds far from over, but it got us […]

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