Tag Archives: packaging

Packaging we’re INto

There’s nothing we love more than a great packaging redesign, especially when it’s a redesign of a food product! We had the privilege of working with E&C’s Snacks, a Minneapolis-based cookie company, recently designing their logo, packaging design and tagline. Here are three recent package redesigns that we love. Blue Bunny The bunny is back, […]

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Food packaging we love.

What takes food packaging from good to great? It’s so much more than beautiful graphics, typography and photography. Great food packaging tells a story from the shelf that evokes an emotional response from buyers. Here are three examples that do just that: Potter’s Crackers: The beauty of this packaging is in its simplicity. Less can […]

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Does Organic Lemonade Taste Better?

The July heat is in full force, and one of the best ways to cool down is with a refreshing glass of lemonade. Which brand should you use to cool off while sitting in the sun? In our recent blind taste test, we put three lemonades to the test to see which we deem the […]

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Vanilla Ice Cream: Is Premium Worth The Price?

Summer and ice cream go hand-in-hand, but which brand is most cone-worthy? In our latest blind taste test, we tested three vanilla ice cream brands of varying price points to see if a premium brand is worth the extra cost. The Contestants: Häagen-Dazs – $0.28/fluid ounce Edy’s – $0.13/fluid ounce Kemps – $0.07/fluid ounce The […]

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2015 Winter Fancy Food Show: Trends and highlights

There’s no place like the Fancy Food show to see the hottest trends in specialty foods since many of these will eventually be mainstream in both retail and foodservice. Here are a few of the trends we spotted in San Francisco: Nuts for coconut From top billing as a snack ingredient, to coconut sugar and […]

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Top 5 Marketing Mistakes Food Companies Make, Part II

IN Food Marketing & Design has encountered many food marketing faux pas and rounded up the worst in a two post series. If you missed the first post on this topic, read about the first 3 food marketing mistakes here. 4.    Skimping on photography. We eat with our eyes first, so there’s nothing that cheapens […]

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