Tag Archives: Popcorn

Food packaging we love.

What takes food packaging from good to great? It’s so much more than beautiful graphics, typography and photography. Great food packaging tells a story from the shelf that evokes an emotional response from buyers. Here are three examples that do just that: Potter’s Crackers: The beauty of this packaging is in its simplicity. Less can […]

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Butter’s Back!

Great news! With the growing focus on real ingredients, butter is making a big comeback in the food world—and the one you choose can have a big impact on taste. In our brand test, we found out which one is worthy of your bread! The Contestants: Land O’ Lakes – $4.79 for 4 sticks Essential […]

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2015 Winter Fancy Food Show: Trends and highlights

There’s no place like the Fancy Food show to see the hottest trends in specialty foods since many of these will eventually be mainstream in both retail and foodservice. Here are a few of the trends we spotted in San Francisco: Nuts for coconut From top billing as a snack ingredient, to coconut sugar and […]

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Kettle Corn Brand Test: Angie’s, Nice! and Popcorn Indiana

IN Food Marketing & Design popped at the chance to decipher which kettle corn brands we like best this morning. Our EXTREMELY scientific brand test revealed which packaging, appearance and taste we preferred between competitors Popcorn Indiana, Walgreen’s private label brand Nice! and Minnesota-based Angie’s. When it came to packaging we all agreed that Popcorn […]

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